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Selected Qualitative Methods Sections
Author Bio
Qualitative Methods
Data Techniques
Currently selected section: Sampling
Analysis Techniques
Reliability and Validity

Chapter 7: Selected Qualitative Methods: Sampling
Photo demonstration of sampling 

Qualitative data collection and analysis are labor intensive. It is important to use the labor efficiently by thinking out exactly what your sampling strategy will be. The good news is that sample sizes are small compared to sample sizes for data that will be analyzed by quantitative techniques. With careful sampling and equally careful collection techniques, a surprisingly small number of interviews, narratives or focus groups can yield the data to answer your research question.

The general rule in qualitative research is that you continue to sample until you are not getting any new information or are no longer gaining new insights.

Click here for a table summarizing sampling techniques and protocols.

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