| Table
3.1 Data Analysis
|
|---|
| Analysis
Technique
| Suitable
Data
| Advantages
| Disadvantages
|
|---|
| Content
Analysis | Semi-structured
interviews preferred technique
Open-ended interviews:
used but not preferred
Cognitive testing:
preferred technique
Focus groups:
used but not preferred
Narratives:
used but not preferred
| - Comfortable
self-taught analysis can be completed quickly
| - Does not
yield complex themes, relationships, inter-relationships or in
depth insights
|
|
Grounded Theory
|
Open-ended interviews
Focus groups:
preferred technique
Narratives
| - Yields
complex themes, inter-relationships high reliability and validity
| - Steep
learning curve requires two analysts or an analyst and a reviewer.
- Intensive
work
|
|
Narrative Summary
Analysis
|
Open-ended interviews
narratives
| - Yields
complex themes, relationships and sequences, very good for integration
| - Steep
learning curve
- Intensive
|
|
Triangulation
|
Semi-structure
interviews
Open-ended interviews
Cognitive testing
Focus groups
Narratives
| - Used
to integrate quantitative and qualitative data, often to illustrate
and explain quantitative analysis results. High reliability and
validity
| - Requires
two analysts. Need both quantitative and qualitative analysis
skills
|