Table 3.2 Data Collection Techniques

Data Type

Instrument Design

Administration

Analysis

Efficiency

Limitations

1. Interviews

     

1a.) Semi structured

  • Questions which encourage short answers. No suggested answers
  • Usually self administered
  • Can be largely precoded even machine entered
  • More time spent in question development, fastest to analyze, best for large numbers, good for detail work
  • Not good for pilot work or new ideas

1b.) Open ended

  • Questions which encourage long responses
  • Can be self administered, data usually better with an interviewer
  • Need qualitative analysis techniques
  • Good for exploring new areas or populations
  • If self-administered answers can ramble and may not address the information you seek

1c.) Cognitive Testing

  • Exploration of questions’ meaning e.g. "In your own words, what do you think question 6 means?"
  • Must have an interviewer
  • Fast to "eye-ball", can use qualitative analysis techniques
  • Assures validity of survey or education content
  • Requires interviewer only good with well developed materials

2.) Focus Groups

  • Strict protocol, group process, strict eligibility and carefully worded questions
  • Requires organization, trained facilitator, and assistant, quiet room, usually food, transportation and stipends
  • Need qualitative analysis techniques
  • If protocol followed and used well-formed questions yields excellent data
  • Takes training and organization

3.) Narratives

  • Similar to open-ended interviews, but usually only a few questions
  • Always self administered, may be written or typed
  • Need qualitative analysis techniques
  • Data are in patients’ or clinicians’ voices, tell stories and are usually very rich.
  • Good for exploration
  • Most difficult data to collect.
  • Variation in value by respondents’ skills.
  • Very time consuming to analyze